Final checking to make sure

How am I spending some of the last hours of 2010? Doing final proofreading and editing of my upcoming book: Healthcare Relationship Marketing, Gower Press. This book is
available for pre-order from Amazon and other booksellers, and discounts are available. One last look to create the index at the back, do final proofreading. To make sure that before thousands (hopefully) see this text and use it for education and professional reference, that it ties together with one voice.

Call me if interested! I will blog again on this book as publication approaches end of February


But more generally, here is good advice for 2011: before sending external communications, take one last look, one last proofread. You are what you portray yourself as, your words are part of your appearance. Be ready and rehearse before a big presentation or even a conference call. You'll be glad you did.

Coming down to the wire - finishing it off

June, 2010 is an interesting confluence of several factors all dealing with "coming to the finish line." The kids finishing school, the little league heading toward the playoffs, my book deadline imminent. Even the just completed Belmont Stakes horse race has its finish line. Plus I'm involved with multiple relationship marketing projects due to rollout within a month. These are all examples of homestretch, approaching a deadline.

When this happens, it is always a mix of emotions:

* desperation to get the project finished

* intensive, often late night work, to meet the delivery time.

* a thrill that the moment of truth is arriving.

Just as with patient conversion in CRM, do not presume that once the Rx is given that it will actually be filled (payer issues must be managed), and even if filled, that the drug will be taken (instructions and support are needed for adherence). The optimal patient experience must include the finish line.

Yet one thing is very important, at the finish line, not to let up on quality, not to forget the details. Otherwise, the competition may come back and pass you as you aim to cross the finish line. My son reminded me that come from behind victories happens in every horse race. Indeed the lead horse must stay vigilant.

How does your organization prepare for the big conclusion at a deadline?

How do you strike the proper balance between eagerness to complete, while still maintaining high quality?