Mar 20, 2011

Chronic conditions, and amplified milestones

In the recent Mediapost "Marketing: Health" online article, Elizabeth Elfenbein and I describe how the basic accomplishments and milestones of daily living are amplified and made more challenging for a patient having a chronic condition. Landmarks that would be ignored or taken for granted are now significant accomplishments. Timescales that would move quickly slow down.

All the more important is the measurement of progress to a patient treating such pain. Diaries, assessment tools, and interactions with caregivers and healthcare providers are critical to obtain positive feedback on treatment.

Have a read at this case study, and let us know your thoughts.