Aug 10, 2012

Getting ready for the Fall Semester

I'm getting the syllabus and lectures finalized for my Fall 2012 course in

CRM at Rutgers Business School, Newark Campus.  I'll be using my textbook, Healthcare Relationship Marketing, by Gower Press, plus additional readings and other case studies.  The course will be cross-industry, and I expect to show many good examples from retail, financial services airlines, and hospitality.   WIll cover both consumer and professional

The emphasis will be on learning the practical aspects of designing a CRM program based on strategy, deploying with technology, and measuring.   Check out the syllabus.  Would love to hear ideas of best practices that you have on CRM.