Feb 23, 2012

Lessons from the ePharma summit

It was a pleasure to participate this month in the ePharma summit in New York, giving a lecture entitled, "Transform Your Organization through Interactive Selling." The messages of gearing your whole organization for iPad selling, segmented messaging and measurement were quite resonant.
Please feel free to contact me for a copy of this presentation.

There were other lessons as well.

* Mobile pharma applications are increasingly common, and vary from text messaging to full scale applications.

* Social media presence in pharma remains predominantly corporate, but content is reaching out to consumer submissions.

* Professional non-personal and multi-channel promotion has become manstream, and solutions are proliferating.

All in all, a dynamic marketplace for sure. Keep reading here for the latest. Or read The Bloc's latest on Convergent Times.