CRM at Rutgers Business School, Newark Campus. I'll be using my textbook, Healthcare Relationship Marketing, by Gower Press, plus additional readings and other case studies. The course will be cross-industry, and I expect to show many good examples from retail, financial services airlines, and hospitality. WIll cover both consumer and professional
The emphasis will be on learning the practical aspects of designing a CRM program based on strategy, deploying with technology, and measuring. Check out the syllabus. Would love to hear ideas of best practices that you have on CRM.
