Jun 26, 2010

Apple IPhone and Company Sales Forces

The Wall Street Journal notes this week that Apple IPhones are increasingly being used by businesses, including the Bausch & Lomb Inc. salesforce of 1200 people. Some corporate I.T. departments are now supporting Iphones at similar numbers as Blackberries. This is due largely to enhanced security features, as well as employee demand.

This may be a significant turning point.
There are already consumer IPad applications available: for patients to manage chronic conditions like diabetes and their associated medications.

I am occasionally engaged in consulting projects on PRM and sales force tablets, and am asked about new platforms like the Apple IPad for professional selling. As soon as we see more sales force related applications, and with assured information security, this is likely to come to pass within the next two years. Which sales force automation companies will lead this development? And which pharmaceutical sales clients will be the first in the field?