Recommended reading: The Experian 2010 Marketer report that provides lots of statistics on consumer attitudes and behaviors across different media channels,
While not specific to healthcare, they point to what devices Americans need to have, where they go first, how they use digital to make online purchasing decisions.
Not surprisingly, younger audiences are highly weighted to mobile and social, and older audiences more biased toward computers, email, even TV.
Multichannel experience is also emphasized; more and more marketers are using multiple channels to reinforce each other, Emails reference social media.
Direct marketing is more complex than ever, and more innovative, but worth putting in the effort