An interesting article this week in FastCompany about how digital is transforming the advertising industry. The perceptions are changing about traditional notions of "agencies of record," and marketing clients need to have digital, traditional, mobile all in place for consumer, professional, and payer to effectively launch a campaign.
How can this be achieved in the most nimble and cost effective way: some may say
via networks and sub-networks of conflict shops each with their own niche and specialty. Our CementBloc solution is a different: a single convergent agency across disciplines and customer segments, in one shop. With a strong campaign management group to insure the components and channels are working together, and with a multi-faceted analytics team to measure the synergistic effect across segments and channels.
