Dec 11, 2010

The patient journey to diagnosis

My colleagues and I are publishing a weekly article on Mediaposts's Marketing Health section. Our article is called called Healthy Observations.

This month's article offers a fresh perspective on the patient journey to diagnosis. It is not always according to plan, especially with serious conditions like cancer. A marketer has to influence patients at where they are likely to engage, especially in the digital channels. Please take a look at the article and let us know!