Readers are strongly encouraged to attend this year's Pharmaceutical Management Science Association Conference next week in Savannah, GA. The overriding theme is how analytics can help companies adapt to the changes forces of the industry:
* Greater need for promotional ROI
* New payer landscapes
* Increased digitizan and non-personal professional promotion
Also, come check our our poster from The CementBloc on "Professional Relationship Marketing: Strategies and Measurement"