Trends, technologies, observations and insights. Consumers, healthcare professionals, and payers.
Aug 14, 2011
Trend: Big Data, Competing on Analytics, and MBA programs
A recent WSJ article pointed out that a wider range of business schoools are adding analytics to the curriculum, core or as an elective.
Indeed MBA graduates need to be more familiar with analytics and its potential. In fact, I can see the increased awareness expanding now due to the popular press of articles like Davenport's Competing on Analytics (Harvard Bus Review Press) and the publication by McKinsey Global Institute on "Big Data" and derivative articles such as this Computer Weekly article for implications.
Note that, even with increased awareness of business executives, the trained specialists in statistics, data mining, and I.T. will always be ever more in high demand, and can have analytics as a career. The MBAs can be their "clients," internal or external, and together they will partner to achieve business impact