Several lessons were learned at last week's Next Generation Pharmaceutical Sales and Marketing conference in Philadelphia, at which The CementBloc had a panel and a booth.
The predominance of analytics and accountability was quite apparent, as several presentations discussed the need to measure effectiveness of initiatives. There was a start up company bringing dashboards across mobile applications. Another innovative vendor promoted multichannel analytics for "software as a service."
Representatives from BMS and sanofi-aventis discussed centralizing their closed loop marketing practices across categories.
Others emphasized the increased complexity of the pharmaceutical customer base, such as integrated delivery networks, and a resulting need for Strategic Account Management.
At The CementBloc, we emphasized our Convergent Branding across channels and in a panel marked by lively feedback. It was a pleasure participating.