Sep 26, 2011

Lessons from Industry Conference on "Next Generation"

Several lessons were learned at last week's Next Generation Pharmaceutical Sales and Marketing conference in Philadelphia, at which The CementBloc had a panel and a booth.

The predominance of analytics and accountability was quite apparent, as several presentations discussed the need to measure effectiveness of initiatives. There was a start up company bringing dashboards across mobile applications. Another innovative vendor promoted multichannel analytics for "software as a service."

Representatives from BMS and sanofi-aventis discussed centralizing their closed loop marketing practices across categories.

Others emphasized the increased complexity of the pharmaceutical customer base, such as integrated delivery networks, and a resulting need for Strategic Account Management.

At The CementBloc, we emphasized our Convergent Branding across channels and in a panel marked by lively feedback. It was a pleasure participating.