The nice thing about carrying around a Nook is that I can toggle back and forth between three books at once, multitasking while not carrying extra weight. So what am I reading now? Three books that address innovation and entrepreneurship in different ways.
Two of these are about successful internet powerhouse companies born in the online boom of the late 90s. The recent book I'm Feeling Lucky by Douglas Edwards, about the early history of Google. Fasinating case studies about the culture of a start up, and how engineering and technology overrules marketing. Another is Delivering Happiness by Tony Hsieh [Hachette Book Group]. Again, the hectic, sometimes chaotic life of a startup comes shining through, as well as the continual enthusiasm and perspective to stay happy.
Ten as a sports nut I am finishing up a biography of Babe Ruth, "Babe Ruth as I Knew Him," written by his teammate Waite Hoyt [Dell Pub] Certainly Ruth did not invent the home run, jsut as Google did not invent the search engine. But, again like Google he did make it is own, come to dominate, and even get his terminology: "A Ruthian Blast."
By the way, also interesting to read about Novo Nordisk putting diabetes health education management on the Nook and Kindle for patients, in a new, more cost effective distribution mechanism. I imagine it can increase distribution and reach beyond the doctors office
