Oct 10, 2010

Blogging on the plane -- abrupt Tysabri landing by AdChoices

OK, while using wireless at 35,000 (first time, thanks Delta), I surfed my personal Yahoo Email and noticed a banner ad at right for Tysabri, a multiple sclerosis medication. Out of place for me given my personal situation. Not sure how I was behaviorally targeted. Learn more about such targeting from Adchoices, click here.

Definitely this was a CRM consumer acquisition media buy. However,
the banner ad brought be abruptly to this landing page. This was a bumpy user experience, I never really learned much about what the drug was, or what the condition was. Just brought me right to the registration form without further explanation.

Lesson learned here? Think about the user experience, and test it in research.