Trends, technologies, observations and insights. Consumers, healthcare professionals, and payers.
Oct 15, 2010
Pharma media schedules for public view - wither violence?
It's remarkable to notice how a public advocacy group like the Parents Television Council can influence ED drug makers to publish their television media schedule for Viagra and Cialis. One can see how the two firms Pfizer and Lilly are focused on late night, sports, and news programs, essentially all in the evenings.
As a parent, I can empathize with other parents who may want to avoid certain content. However, personally, I feel more strongly about the rampant violence of commericals during afternoon broadcasts; even for actual network shows. Those seem impossible to avoid.