The latest update of the SK&A physician access survey,as reported by MM&M, , shows some stability of statistics over the past few years. 20 sales rep calles per week for physicians on average (4 a day, is this alot?)
The latest results show 23% of physicians said they wouldn't see reps at all, in June of 2010, not much change from 23.6% in 2008.
The rise has really been in terms of physicians requiring an appointment: roughly half the physicians surveyed said they prefer or require an appointment to see a rep (up from 38.5% preferring or requiring an appointment in 2008),
There are some access differences by practice demographics: smaller practices, Southern offices, and certain specialties (including allergists and orthopedic specialists) are more accessible. Practices owned by hospitals or health systems are tougher to get into than private practices. See the article, or contact SK&A for more details.
What does this mean? While overall access trends may have stabilized, depending on your product specialty, non-personal promotion and PRM should still be a critical part of your healthcare professional mix.
