Nov 13, 2011

Linked in Groups - redundancy and analytics

For those of you participate in LinkedIn, you may have joined a few groups. I must confess that my visceral reaction to LinkedIn groups is an optimistic one, hoping that they are useful for networking and solution finding, and even can recapture the old days in the 1980s of Usenet groups.

However, ever notice how much there is duplication across these groups -- they have similar sounding names, overlapping memberships, and similar content. Here are a few of my groups:

* AWA - Advanced Web Analytics

* Advanced Business Analytics, Data Mining and Predictive Modeling

* Analytics Executives Network

* Business Analytics

* CRM Experts

* Data & Text Analytics Professionals

* Digital Analytics Careers

Get the idea? Can you tell these apart by the names? And I only listed up to the "D's" Plus each of these send me E-Mails weekly (daily is optional too), and I rarely open. Those who are considering making another LinkedIn group, first check to see what is there.

However, there is an upside to LinkedIn group creators. As reported in the Mashable Blog, LinkedIn groups now have analytics dashboards. The new dashboards show displays with various demographics on membership, growth of members, and activity of posts.

For more details, you can also see the LinkedIn Blog.

So, let's keep this valuable networking resource user friendly.