The medical practice waiting room can be a point of either acquisition or conversion for CRM, depending on how educated the patient is about the therapeutic category, and whether that patient is aware of the treatment options.
Come read this week’s MediaPost Marketing:Health Blog to get a perspective on how waiting rooms can be leveraged for better education, and facilitating the patient-doctor dialogue.
There are discussions of how to better educate patients before they see the physician, and techniques for measuring the effectiveness of waiting room programs.
