hSince I last blogged about these 2-D print "action codes," especially QR codes, in February, boy has there been a dramatic increase in their usage. Take a look at the exponential increase in 2-D action codes in magazines: over 500 in the month of September, as Mediapost quoted a study by NellyMoser.
QR codes have the highest market share of these at 60%.
The codes are mostly in consumer magazines, and mostly in advertisements. Healthcare specifically is not cited.
Thanks to the comment (below) by reader Ardash K, we can also see there has been a dramatic rise in Google searchers for QR codes.
This shows the mainstream exposure to certain core demographics, and that is a trend that consumer healthcare marketers should realize is at least worth a test.
